Ohio Liquor

IRISH CASK & CRAFT

Project Information

Ohio Liquor (OHLQ) controls distribution of high-proof liquor across Ohio. To celebrate the largest-ever curated collection of Irish spirits to Ohio for St. Patrick's Day, we brought some Irish wit into play and temporarily renamed OHLQ to O'HLQ for the month of March. This temporary brand transformation affected each and every place the brand showed up, from the website to social to in-store and more.

  • Consumer Research
  • Brand Strategy
  • Advertising
  • Design & Production
  • PR & Social
  • Data & Analytics
  • Media Planning & Buying
Three vertical advertising signs on a wooden surface, promoting whiskey cocktails with images of drinks and recipes, set against a blurred outdoor landscape with green hills and sky.

IRISH STORIES CAN BE
DISTILLED, TOO

We conducted in-depth interviews with Irish distillers, then told those stories in words and pictures both on social and in a brochure.

Three bottles of Irish whiskey, including Tullamore D.E.W., The Dead Rabbit, and Connemara, in a cardboard carrying case with map of Ireland and information about Irish whiskey regions.
Results

OHIOANS EMBRACED
THE IRISH SPIRIT(S)

55M

Impressions on Social Media

+246%

Increase in Engagement

99%

Positive/Neutral Engagement

Stay Informed

Join our newsletter for expert insights, industry trends and updates that help you build smarter, more impactful brand strategies.